Advertising on the net is much different than advertising offline in newspapers, magazines or even radio and TV. If you approach internet advertising as you would traditional advertising you may end up losing your shirt very quickly.There is a misconception people have when it comes to advertising online. Since advertising online is less expensive than offline marketing methods you can simply place and ad, brand your company, product or service and begin to see results. The problem with this mentality is that many others are thinking the same thing and the marketplace becomes inundated with ads that people tend to give a blind eye to.Consumers these days are bombarded by advertising on tv, when they open their email box, when they are visiting their favorite website, virtually everywhere they go they are being marketed to.Advertising on the net can be effective if you approach it with the intent of providing value or education in stead of flat out advertising. The majority of people on the internet are looking for information so rather than blast your message in front of them when they are in the middle of another task, a.k.a interruption marketing, a different approach will provide much better results.In my opinion, one of the best advertising techniques is the “camouflage ad”. This is when you create an ad that does not look like an ad. As an example say you are promoting an eBook on healthy weight loss.You could easily write an ad that says something like, Lose 30 pounds in 30 days without dieting”. This would get some attention but there are many of those types of ads saturating the internet’.If you were to change the ad title and body to reflect more of a story with an invitation to learn more the response will be more than double the first method.Here is a subject for the same eBook camouflaged.Indiana mother of 5 loses 30 pounds in 30 days without dieting. Shocking free report blows the lid of the diet industry scams. Grab a free copy of the report and protect yourself from greedy marketing companies.So here are 5 keys you can use to create camouflaged ads to increase your leads and sales when advertising on the net.1) Use text ONLY no colors or banners. If it looks like an ad people will generally ignore it.2) Instill curiosity in your ad so people will want to learn more.3) Offer something FREE rather than just ask a prospect to make a call or contact you to learn more.4) Try and avoid advertising in groups with other ads. Use ezine advertising or blog advertising that will blend in more with content.5) Focus on no cost or low cost marketing to test response rates and return on investment. Unlike offline advertising advertising on the net can actually generate a profit if done properly. In fact if you are not paying for the ad at all even one sale puts you into profit. Free online advertising is your best solution if you know how to get it.In a nutshell advertising on the net works if done properly. You can create effective advertising online by utilizing the camouflaged ad method. Follow the tips above, seek out low and no cost advertising options online and watch your profits soar.